Deep Silver, the games label of Koch Media, a leading producer and distributor of digital entertainment products, and Interactive Game Group, LLC (“I2G”), announce that they will publish the game Jillian Michaels’ Fitness Ultimatum 2009 for Wii™ in the European PAL territories, the Commonwealth of Independent States and South Africa.
Guiding the fitness student through all exercises is celebrity fitness trainer Jillian Michaels, the strength trainer and life coach on the popular American television series “The Biggest Loser”. Integrating a tiered fitness regime, expert advice and exercise techniques from the charismatic Jillian Michaels, the game delivers a focused workout that will help players reach their own personal fitness goals.
“The Wii Balance Board offers new, fascinating ways of interacting with a game. Jillian Michaels' Fitness Ultimatum 2009 makes full use of this in order to both challenge and im-prove players' fitness. We are looking forward to being able to work with a well-known fit-ness star such as Jillian Michaels, whose vast experience will contribute greatly to the game's development.” says Dr. Klemens Kundratitz, CEO of Koch Media.
“As a huge gamer myself with younger siblings and godchildren, I recognize the impor-tance of staying current with how people digest their media and information. I truly think this type of product will be instrumental in revolutionizing the fitness industry and will help combat the childhood obesity epidemic today,” said Jillian Michaels.
"Developing an interactive game for Wii enables us to deliver a new fitness experience. We want to expand the ways in which we reach people," said Giancarlo Chersich, CEO of Empowered Media, LLC, a newly formed company handling the expansion of Jillian Michaels health and wellness brand.
Frédéric Chesnais, founder of Interactive Game Group (I2G), added, “This project is ex-actly why I created I2G--to bring talented people together and facilitate the creation and distribution of highly-innovative interactive entertainment.”
In Jillian Michaels’ Fitness Ultimatum 2009, players become new recruits in Jillian’s boot camp where they enroll in a unique training program composed of challenging fitness tests and an ever-changing series of workouts. Players choose their workout from four types—(Weight Loss, Strength Training, Intervals and Hill Climb-)and set the intensity to light, medium or hard for a duration between 10 and 60 minutes. By completing exciting Wii Remote and Wii Balance Board motion-based challenges that range from crossing monkey bars to climbing ladders and rowing, players can also unlock lifestyle and fitness video tips from Jillian. Players can even track their progress based on calories burned and workout intensity. In addition, a Competitive Party Mode lets two players race against each other through entertaining individual challenges or through the entire Physical Training course to earn the winning time.
Developed by 3G Studios in Reno, Nevada (USA), Jillian Michaels’ Fitness Ultimatum 2009 for Wii™ is expected to be released in early 2009.
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